Performance marketing + AI
Austin Danson
Creative that moves the numbers.
I build campaigns, content, and AI-powered workflows that turn complex products into measurable growth.
Performance marketing
Selected results
Primary case study · Zabio
Zabio
Built a multichannel acquisition program for an established B2B fintech.
- Client onboarding pace
- ~2×
- Paid clicks
- 250K+
View details
Business growth and campaign reach
From August 1 through September 18, 2026—a seven-week window—Zabio onboarded 22 business clients. That equals 13.5 onboardings per 30 days versus 6.9 across April through July, an approximately 96% faster pace during the engagement.
- Paid impressions
- 5.59M
- Paid clicks
- 250,000+
- YouTube views
- 86,236
- Meta landing-page views
- 56,000+
- Combined ad spend
- ≈US$7.2K US$7,175.81 exact · includes event promotion
- Spend components
- US$5,091.24 + US$2,084.57 Meta plus Google Ads; Google source total COP 6,516,098
- Exceptional one-week Meta result
- 8.72% Meta link CTR 6,373 link clicks / 73,101 impressions · US$128.62
In one exceptional week, the top-performing Meta creative delivered 6,373 link clicks at US$0.02 each—about 97% below the US$0.75 Business Services traffic benchmark in WordStream's 2025 Meta ads study—with an 8.72% link CTR. The 250,000+ paid-click figure above is the cumulative campaign-period total; this is a single standout creative, not a whole-account average. Benchmark geography and campaign cohorts differ.
Built an AI-assisted acquisition system spanning creative development, localization, paid distribution, social publishing, and targeted outreach.
Role: Performance Marketing Lead · Product & AI Systems. Each onboarding is a business-client relationship, not a consumer signup. The onboarding window is August 1–September 18; the six-week advertising window is August 2–September 12. The Google conversion uses official historical weekly-average Colombia TRM across the spend window: 3,125.875564 COP per USD. Results occurred during the engagement and are not presented as fully caused by or attributed to paid marketing. Distribution metrics do not establish customers or revenue; YouTube views include channel and ad assets, and cold first touches are sends rather than confirmed deliveries.
Sprin World · Bootstrapped growth
Sprin World
AI agents create, localize, publish approved content, measure results, and propose campaign tests.
- Per Android install
- US$0.40
- Google-attributed installs
- 5,625
View details
The Android video campaign recorded 5,625 Google-attributed installs from May 9 through September 20, 2026, at an exact US$0.4009 per install. The bootstrapped operation uses AI agents for English, Japanese, and German creative and publishing, with human approval required for campaign changes.
Two known top videos display 234K+ public views, and the product has 2,400+ registered authentication users.
Google-attributed installs are provider-labeled installs, not registered users. Registered users are not described as active players, unique people, or paying customers. Public video counters are rounded lifetime displays; their paid versus organic split is unknown.
MUD Ceramics Studio
MUD Ceramics
Created studio content that repeatedly reached millions across Instagram and TikTok.
- Organic views across five posts
- ≈13.1M
- Million-view IG + TikTok posts
- 5
View details
Created five organic Instagram and TikTok videos that generated approximately 13.1M displayed lifetime public views in total—four Instagram Reels and one TikTok, each surpassing one million views.
For directional context, Socialinsider's 2026 study of 111K business-page videos reports 31,076 average views per Instagram Reel and 22,700 per TikTok for 100K–1M-follower accounts. Four Reels plus one TikTok benchmark to roughly 147K combined, making these five organic posts about 89× that large-account comparison. The benchmark is directional and account-size dependent.
MUD also has 100 active members and 600+ recorded paid class orders. Historical Meta activity recorded 1,099,866 impressions and 20,841 link clicks at an average US$0.36 CPC.
The five counters are rounded displayed lifetime public views, not exact or unique views; Austin-period accrual is not established. The mixed Instagram Posts grid was gated after 24, so this is not a full photo or carousel audit. The 603 recorded paid class orders are transactions, not unique students or customers. Historical Meta totals cover April 22, 2023–May 22, 2026; no sales or ROAS claim is made.
Selected work
B2B fintech · Performance marketing
Zabio
Web3 mobile trading-card game
Sprin World
Confidential client · Internal platform
Generative Video Evaluation Platform
More work
iOS utility
metrOnly
iOS action game
PunchAGuy
iOS screen + FaceCam recorder
Go Record
Ceramic studio management software
MUD Manage
Members’ ceramics studio
MUD Ceramics Studio
Background
AboutPerformance marketing, product, and AI systems
I lead performance marketing from research and positioning through creative production, campaign operations, measurement, and the product work behind conversion.
I use AI tools and automation to accelerate market research, multilingual creative, campaign monitoring, publishing, and product execution. AI adds operating leverage; strategy, accountability, and collaboration stay human.
Algorithmic Trading & Quant
Quantitative research, systematic strategy development, and market analysis.
Institutional Bitcoin Escrow
Led product delivery for high-value OTC escrow and cold-storage tooling across time-locked transactions, offline signing, and blockchain integrations.
MFA Fine Art
BA Fine Art
Also cheering on my wife’s company, Chomper—a subscription dog chew company for very good dogs.
chomperchews.com